FSA approves mySupermarket's 'health checker'

The online Health Checker uses the FSA approved 'traffic light' system to allow mySupermarket shoppers to see at a glance if the food they plan on putting into their trolley is high, medium or low in salt, fat, saturated fats or sugars.

mySupermarket director Johnny Stern said, "Our aim is to give shoppers the clearest possible information on the products they buy to help them make quicker, smarter shopping choices. Many shoppers have told us that health is just as important as money when it comes to selecting products at the supermarket."

Head of Nutrition at the FSA, Rosemary Hignett, said, "We are delighted that mySupermarket is using traffic light labelling on its site. It helps people who are shopping online to make healthier food choices, at a glance. Most of us lead busy lives and this is a very helpful tool for people who shop from the comfort of their own home.'

mySupermarket is purportedly the UK's only independent shopping comparison web site, providing price comparisons for online supermarkets ASDA, Tesco, Sainsbury's and Ocado (Waitrose). No supermarkets or product manufacturers hold stakes in mySupermarket - the site is entirely owned by a group of UK private investors and mySupermarket employees.

For more information, visit: www.mySupermarket.co.uk

Source: eMediaWire.com