New Dettol TVC looks from inside the womb

Dettol’s new TVC is told from the perspective of a baby in the womb.

The advert shows all the things the prospective parent does to protect their unborn baby, including all the habits they change to prepare a warm, safe and protected environment even before the baby’s arrival.

The ad is aimed at highlighting the importance of creating a safe and healthy environment as a newborn’s first line of defence against germs.