Converse brings the female narrative to the fore
In 2018, Converse in partnership with brand and communication agency, Joe Public, launched their 'All The Stories Are True' campaign. A series of long-format 90" films featuring trailblazing Kwaito group, Trompies, and well-known South African personality, J'Something, who shared their real-life 'Chuck' stories - based on the brand's most famous sneaker.
Credits
Brand: Converse SA
Client: Bradley Knowles, Lee-Anne Mckenzie
Agency: Joe Public United
Group Chief Creative Officer: Pepe Marais
Managing Director: Khuthala Gala-Holten
Chief Creative Officer: Xolisa Dyeshana
Creative Director: Claudi Potter
Art Director: Mphela Mamabolo and Katlego Baaitse
Copywriter: Galaletsang Kgoathe
Strategy: Katlego Ditlhokwe
Account Management: Andrew Wright and Koketso Kganyago
Agency TV Producer: Vanessa Borthwick
Production Company: Dolph
Director: Katlego Baaitse
Director of Photography: Diego Olivier
Executive Producer: Chad Goddard
Lead Actresses: Karabo Poppy, Stacey Lee May, Zulaikha Patel and Robyn Brophy.
Stylist: Matt Hazel and Lenny-Dee Doucha
Post-production: Dolph
Editor: Dolph
Audio: Sergio de Cruz, Dolph
SFX: Sergio de Cruz, Dolph