Publicis Groupe to acquire Epsilon for $4,4bn

AdWeek reports that Publicis Groupe is set to complete the largest deal in its 93-year history when it acquires data intelligence company Epsilon for an estimated $4,4bn. Publicis reportedly beat out a rival bid from Goldman Sachs and global private equity firm Advent International.

The acquisition is expected to help speed Publicis Groupe's ongoing pivot towards digital and data-based marketing services. Epsilon - based in Irving, Texas - was founded in 1969 and currently employs approximately 8,000 at 70 offices around the world.