Coke Zero M14 launch
Offlimit Communications really did "make the impossible possible" when it came to the Coke Zero premiere of the highly anticipated Mission Impossible 4: Ghost Protocol movie. With a star-studded guest list and slick black and red venue, both the brand and movie were to life in a well executed event that successfully highlighted the partnership between Coke Zero and MI4.
Once in the movie theatre, there were more surprises for the guests in the form of awesome giveaways, which included a Coke Zero/MI4 iPad, watch and MI4 branded merchandise. At the end of the evening, the photos of the guests that were taken on the red carpet when they arrived were already printed out for them to take home as a memento. In addition, each guest received their own "spy dossier" with a Coke Zero spy notebook and 3-in-1 spy pen that consisted of a pen, laser and USB stick already loaded with cool MI4 content.
Offlimit Communications delivered their client's brief with stylish aplomb, going above and beyond the required with touch points that were all well aligned with the brand and the movie. The feedback received was overwhelmingly positive, with the guests loving the attention to detail that made up a unique and premium experiential event that they will not forget.