Heart 104.9 take to beach for a worthy cause

Heart 104.9FM's Breakfast Show host Phat Joe and the team will be shedding their clothes for a good cause on 1 September 2010. The Heart 104.9FM breakfast team and local celebrities will be braving the icy waters of the Atlantic in celebration of Spring Dip - the station's annual outdoor beach event held at Eden on the Bay, Big Bay.
Heart 104.9 take to beach for a worthy causeHeart 104.9 take to beach for a worthy causeHeart 104.9 take to beach for a worthy cause

The 2010 event, see's Heart 104.9FM partner with leading 24-hour convenience store brand, Freshstop, to not only celebrate the beginning of Spring but also to highlight Lifesaving Western Province (LWP) and the great work that they do and to help raise awareness for water safety.

Brian Coppin, co-founder and managing director of Freshstop says, "We see our emphasis on fresh matched with celebrating the start of Spring as the perfect marriage. He adds, "We look forward to taking the first dip of Spring with the Heart 104.9FM family, listeners and celebrities and encourage locals to come out and support the event."

Vernon Adams, Programming Manager at Heart 104.9FM says, "This year marks the third annual Spring Dip event, we are proud to highlight the work of the brave volunteers who watch over our beaches. Spring Dip is more than a fun event, it is a day where we honour our lifesavers and make the public aware of water safety as the Western Cape prepares for summer. Spring Dip kicks off this partnered water safety awareness campaign that we will extend throughout our summer broadcasts".

Lifesaving Western Province is a non-profit volunteer based organisation that oversees all surf lifesaving activities in the greater Cape Town area and provides a volunteer lifeguarding service to all beach goers of Cape Town. "Over the 2009/10 season, lifeguards performed an estimated 40 000 voluntary duty hours, rescued 673 beach goers and treated 1015 first aid cases," says Keith Matthews, Public Relations practitioner for LWP.

Heart 104.9FM Phat Joe Breakfast Show team and Freshstop invite locals to join Vanessa Haywood, Claire Phillips, and Chad Saaiman at the Spring Dip to show their support of Lifesaving Western Province. The festivities start at 6am and the official dip is scheduled for 08:20am, 1 September 2010.

Stay tuned to Heart 104.9FM Hearty Breakfast Show with Phat Joe between 6am and 9am or visit for more information.

Heart FM
Heart FM
Heart FM has long been a trusted radio station in the Western Cape. The station originally launched as P4 radio in July 1997 and at the time was considered one of the fastest growing radio stations in South Africa. Following a name change and expanded network coverage to the outlying areas of the province, Heart FM is the number one commercial radio station in the Western Cape*. The station is a trusted member of the community, a thought leader, all-round entertainer and in touch with the values the people of the Western Cape hold most dear. Heart FM enjoys a highly interactive an loyal relationship with its 755 000 strong fan base. *The latest BRC RAM Data depicts Heart FM as the number one radio station delivering the highest reach across all competitors and various target audiences in the Western Cape.

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