Synovate's Qualitative Business booms
Synovate in South Africa has established a Qualitative Business Unit, headed by newly appointed Qualitative Director, Maree Fouché.
"This development is a natural progression for us as this side of our business has been growing exponentially in the last few years", states Charlotte Jackson, Managing Director at Synovate.
Synovate's qualitative business unit makes use of innovative research techniques and methodologies developed by Synovate's thought leaders that allow a deep observation and insights into how consumers think, behave, subsist, connect and engage. The information gleaned has helped build our clients' success over the years.
Maree Fouché is excited by the new development and states that "this is a great opportunity for us to establish Synovate as the leader in Qualitative Research. We have worked hard at a unique and varied offering and the fact that the growth has lead to a separate Business Unit has been a real success for us."
"We can look forward to continued innovation and the benefit for our clients having a dedicated Qualitative Business Unit means a far superior product offering and flexibility with regards to their requirements" he continues.
Some of Synovate's qualitative solutions include:
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6, 000 staff in 121 cities across 57 countries.
More information on Synovate can be found at www.synovate.com and www.synovate.com/southafrica.