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Phat Joe joins Heart 104.9FM

He's one of the most controversial on-air radio personalities in the country and has had numerous newspaper headlines for his downright outspokenness. His “tell it like it is” personality will guarantee that mornings will never be the same again in Cape Town. Tune in this December for Phat Joe as he takes over the Bokomo Hearty Breakfast show.
Phat Joe joins Heart 104.9FM
“Heart 104.9FM's acquisition of Phat Joe shows that the station is serious about representing the richness and diversity of culture in the Mother City. This calibre radio personality with a national profile further elevates the station beyond the borders of Cape Town,” says Gavin Meiring, Managing Director at Heart 104.9FM.

He continues by saying that “with more than 14 years broadcasting experience behind him, Joe comes with a broadcasting pedigree and comedic background you won't find anywhere else in South Africa. He is outspoken, witty, entertaining and will no doubt make sure you get your dose of good laughs every morning,” says Meiring.

Phat Joe was one of the pioneering DJs at YFM who contributed to the success of the station. This led to the launch of “Phat Joe Live” on e.tv and SABC 1 after which he moved on to Metro FM and most recently Kaya FM where he dominated the Gauteng airwaves. He is no stranger to Cape Town either as he was based here whilst studying at the University of Cape Town. Phat Joe is very excited about the prospect of this move to Cape Town. “I am looking forward to kicking ass and contributing to people's lives by getting into exciting dialogue with Cape Town. I have always had wonderful support from the Mother City since my days on e.tv and this gives me an opportunity to reconnect."

Phat Joe (Majota Kambule) will be joined by the equally outspoken Nick Feinberg as sports anchor and traffic anchor Julian Naidoo. This team will no doubt have a chemistry second to none, offering listeners only the best in Cape Town breakfast radio.

Other changes in store for the station include Lee Downs moving back to the Afternoon Drive show in which he dominated Cape Town afternoons in 2007, and Clarence Ford moving to the midday slot from 12 - 3pm.

Heart FM
Heart FM
Heart FM has long been a trusted radio station in the Western Cape. The station originally launched as P4 radio in July 1997 and at the time was considered one of the fastest growing radio stations in South Africa. Following a name change and expanded network coverage to the outlying areas of the province, Heart FM is the number one commercial radio station in the Western Cape*. The station is a trusted member of the community, a thought leader, all-round entertainer and in touch with the values the people of the Western Cape hold most dear. Heart FM enjoys a highly interactive an loyal relationship with its 755 000 strong fan base. *The latest BRC RAM Data depicts Heart FM as the number one radio station delivering the highest reach across all competitors and various target audiences in the Western Cape.

 
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