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Heart on the move at the inauguration

Cape Town radio station Heart 104.9FM is proud and delighted to have had famous on-air personality Shado Twala hosting the entertainment stage at the Presidential Inauguration celebrations on Saturday 9 May.
Heart on the move at the inaugurationShado Twala along with her producer, Lunga Singama interviewed personalities from Julius Malema to Loyiso Bala literally on the move with our Codec. This 3G technology allowed Heart 104.9FM to do live crossings and exclusive interviews from backstage. “It was very exciting for the people that I interviewed to know that they were going live on-air as opposed to being pre-recorded. They loved the fact that the interviews were ‘fresh'. No one needed to move to an OB facility to be interviewed there. We interviewed the artist live where we found them.”

Doing interviews on the move at an event of such significance to our country has set Heart 104.9FM apart from other commercial radio stations, who were all taking via the traditional route of outside broadcasts (OB's) from stationary vans. Programme Manager, Vernon Adams, says that “this is a significant milestone for our democracy, and we are very excited about the fact that we could once again offer our listeners a unique intimate experience of events which shape our daily lives.”

Heart FM
Heart FM
Heart FM has long been a trusted radio station in the Western Cape. The station originally launched as P4 radio in July 1997 and at the time was considered one of the fastest growing radio stations in South Africa. Following a name change and expanded network coverage to the outlying areas of the province, Heart FM is the number one commercial radio station in the Western Cape*. The station is a trusted member of the community, a thought leader, all-round entertainer and in touch with the values the people of the Western Cape hold most dear. Heart FM enjoys a highly interactive an loyal relationship with its 755 000 strong fan base. *The latest BRC RAM Data depicts Heart FM as the number one radio station delivering the highest reach across all competitors and various target audiences in the Western Cape.

 
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