Cash or Car Challenge

June 2008 sees the launch of Heart 104.9FMs Cash or Car Challenge. With the bleak economic state consumers are faced with at the moment, this challenge is sure to bring a whole lot of colour into the lives of the Heart 104.9FM listeners.
Starting June 16, Heart 104.9FM are giving away R1 000 and a key to their Cash or Car vault every day. If that key opens the vault at the final event, the winner will be challenged to choose between a brand new VW Citi Golf 1.4 or R60 000 in cash.

Based on a R5 SMS entry, there'll be a daily winner every weekday until 11 July. That afternoon, live on their African Bank Afternoon Drive, the 20 key holders will get together to find out whose key fits the lock of the vault. A factory-fresh VW Citi Golf 1.4 or R60 000? In these tough times, it's no easy choice.

The primary communication throughout the campaign will be to consistently encourage the consumer to play and tune in for details on how to play, to stand the chance to be entered into the Grand Prize Draw. With a prizes that, in these times, is simply irresistible Heart 104.9's Cash or Car Challenge is yet another example of the master minded ideas that ensures the stations growing loyalty in Cape Town.

Heart FM
Heart FM
Heart FM has long been a trusted radio station in the Western Cape. The station originally launched as P4 radio in July 1997 and at the time was considered one of the fastest growing radio stations in South Africa. Following a name change and expanded network coverage to the outlying areas of the province, Heart FM is the number one commercial radio station in the Western Cape*. The station is a trusted member of the community, a thought leader, all-round entertainer and in touch with the values the people of the Western Cape hold most dear. Heart FM enjoys a highly interactive an loyal relationship with its 755 000 strong fan base. *The latest BRC RAM Data depicts Heart FM as the number one radio station delivering the highest reach across all competitors and various target audiences in the Western Cape.

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