Cash or Car Challenge
June 2008 sees the launch of Heart 104.9FMs Cash or Car Challenge. With the bleak economic state consumers are faced with at the moment, this challenge is sure to bring a whole lot of colour into the lives of the Heart 104.9FM listeners.
Starting June 16, Heart 104.9FM are giving away R1 000 and a key to their Cash or Car vault every day. If that key opens the vault at the final event, the winner will be challenged to choose between a brand new VW Citi Golf 1.4 or R60 000 in cash.
Based on a R5 SMS entry, there'll be a daily winner every weekday until 11 July. That afternoon, live on their African Bank Afternoon Drive, the 20 key holders will get together to find out whose key fits the lock of the vault. A factory-fresh VW Citi Golf 1.4 or R60 000? In these tough times, it's no easy choice.
The primary communication throughout the campaign will be to consistently encourage the consumer to play and tune in for details on how to play, to stand the chance to be entered into the Grand Prize Draw. With a prizes that, in these times, is simply irresistible Heart 104.9's Cash or Car Challenge is yet another example of the master minded ideas that ensures the stations growing loyalty in Cape Town.