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Heart 104.9FM's traffic idol

Cape Town radio station Heart 104.9FM has issued an open invitation to audition for a slot on air.
When their “Hearty Breakfast” team heard that their hugely popular traffic news anchor, Marguerita Freeks, is going to leave the station at the end of April for a three year European tour with her singing group, they realised it would take an exceptional person to fill her shoes. So they decided on an exceptional approach to replacing her.

On April 26 a panel of managers and on-air personalities, including Freeks, will gather at the station's Greenpoint studios to select candidates for the job from members of the public. Hundreds of people are expected to mob the venue from 7am on the day to audition for what the station has dubbed the next “traffic idol”.

The following week, five finalists will each get to do the job for a day, and then the station's listeners will vote to determine who gets the post. The lucky winner will undergo training and become part of Heart 104.9FM's team for a trial period starting in May.

Appropriately, as potential winners download registration forms for the audition day; the station's website, www.1049.fm, is already experiencing an unprecedented amount of traffic.

Heart FM
Heart FM
Heart FM has long been a trusted radio station in the Western Cape. The station originally launched as P4 radio in July 1997 and at the time was considered one of the fastest growing radio stations in South Africa. Following a name change and expanded network coverage to the outlying areas of the province, Heart FM is the number one commercial radio station in the Western Cape*. The station is a trusted member of the community, a thought leader, all-round entertainer and in touch with the values the people of the Western Cape hold most dear. Heart FM enjoys a highly interactive an loyal relationship with its 755 000 strong fan base. *The latest BRC RAM Data depicts Heart FM as the number one radio station delivering the highest reach across all competitors and various target audiences in the Western Cape.

 
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