From exclusivity to inclusivity
Donna, South Africa's iconic plus-size fashion brand, has now joined forces with Foschini - offering its customers more fashion, more choice, even better pricing - with the same personalised service that our Donna shoppers have come to expect.
The Foschini brand’s decision to phase out the exclusive Donna destinations is the result of giving consumers more of what they want and supporting the brand’s belief in an all-inclusive fashion for all women.
The All Woman fashion brand is committed to diversity, equity, and inclusion – not just on paper, but in practice. It is intent on celebrating the beauty and diversity of each and everybody, by seamlessly integrating Donna’s plus-size range, into the Foschini All Woman Fashion Range.
That means Foschini will feature fashion garments, from size 6/XS up to size 30/3XL. This fully inclusive, integrated brand experience gives everybody the opportunity to feel exclusive. Now everyone can own it.