2020 healthcare marketing trends to boost your ROI
Cingulate Marketing & Advertising provides insights into 2020's key healthcare marketing trends and how you can use them to your brand's advantage.
Consider this: it took 75 years for 100 million people to get access to the telephone, while the game, Pokemon Go, had that many users in less than 30 days in 2016!
We as marketers have our work cut out for us if we want to navigate this fast-changing technology landscape. How do we stay on top of our game, effectively communicate with our customers and build our brand equity?
To help you do just that, Cingulate shares five key healthcare marketing trends that can grow your brand in 2020:
1. Get electronic tool savvy
Medical practitioners are embracing time saving electronic tools and expect pharmaceutical companies to interact with them electronically. As such, eDetailing and eLearning are growing in popularity.
2. Watch this (digital video) space
Many people, including healthcare professionals, find it easier to watch a video than to read an article, so it’s not surprising that video consumption is growing. It’s also an ideal vehicle for healthcare education where content is often technical. Videos allow for content to be presented from both a patient and a doctor’s perspective.
When producing a video, take note of these important guidelines:
3. Make social media your brand’s bestie
A social media presence helps your brand build a relationship with your target market, understand their needs, and provide professional education. In this way you become a go-to, trusted source of information.
Some interesting stats:
4. Pull rank with SEO
More people are using search engines to research healthcare conditions. It’s therefore vital that you consider the following:
Programmatic technology allows a marketer to gather ‘smart’ data based on the type of individual who engages with their brand. As an example, an Adwords campaign via Google can drive interested consumers to a brand’s website. Once someone clicks on the Google ad link and visits the website, they are retargeted with brand display ads when online again, encouraging a return to the brand’s website.
If getting the best ROI on your 2020 marketing spend is critical to you, join forces with Cingulate and let’s plan a campaign that makes technology work for you!