Guerrilla IMC goes digital!
2019 is finishing on a high for out of home innovators Guerrilla IMC. The company recently finished construction on its first digital upgrade, at their 5x9m Grayston board. With the increasing number of standard digital sites in Johannesburg, Guerrilla have decided to focus on a select few, industry leading sites at key locations. Their second digital, a 4,5 x18m highway site is currently under construction, to be launched before the festive season.
New digital screens need new business development blood and Guerrilla are happy to announce the addition of Alasdair Muller to the Business Development team. Muller reconnects with his ex JCDecaux colleague Chris Masters at Guerrilla and together will give the big players a serious run for their money. Muller will be focusing on the two new digital screens as well as heading up sales on Guerrilla’s 8,000 ATM screen holding.
Muller had the following to say about his new move, "The team at Guerrilla share the same ambitions I do, we want to do big things and that's why I've made the move. I'm looking forward to the entrepreneurial spirit and working with some of the best in the business."