'Don't be chicken, check 'em'
In support of breast cancer awareness, Sovereign Foods has rolled out an in-store and on-pack awareness campaign on its Country Range to encourage people to not be chicken and check 'em.
Running in-store with point of sale touch-points, customers who purchase Country Range fresh chicken breasts receive a pink ribbon and a thank you card at the till. Supported by a digital campaign and radio promotion “Don’t be chicken, check them” will run throughout October in Eastern Cape Spars.
“There’s value in goodness, and that’s what Sovereign Foods is all about,” remarks Gerald Walter, Marketing Director at Sovereign Foods. “We aim to care, make a difference and make a real impact on people, lives and business; and this is one way for us to give back.”