On the Dot 'MCM' supply loud halo activations to clients
Loud halo builds brand loyalty, awareness and is an ideal medium to advise the community of new store openings, promotions and specials thereby ensuring increased traffic through your store. Clients can specifically target the demographics they wish to reach increasing response rates and participation as the information is relevant to them.
Loud halo activations consists of an energetic team of two people, the driver and promoter, kitted out with microphones and speakers, driving a fully branded vehicle through the suburbs. This activity drives awareness, communicates messages, induces a desire to “trial”, as well as increases a propensity to purchase. The client chooses the areas of operation, type of music and they write their own script.
After all activations are completed, On the Dot provides the client with an in-depth report and pictures of the activations.
Below is what our valued clients had to say about loud halo.
Martinique Abrams, Regional Publishing Manager at Boland Media – City Vision, said:
“The loud halo activation was impactful and worked very well. We launched a community newspaper in the Lwandle area in the Strand and a buzz was created in the morning with a knock and drop team wearing branded clothing and the music playing. They had a special news reader announcing the headlines of the day, encouraging people to get their copy which was a special touch. At the end of the day we handed out promotional gift and a cake to the members of the community. The team created an opportunity to engage with the community. It was appropriate for the township and we enjoyed it very much. Overall, it was a successful activation”.
Ansonette Potgieter, Founder of Janette Consulting, said:
“Checkout store opening in Springs. Thank you so much for your brilliant service with the very successful store opening. The feedback that I received was brilliant. The robot distribution, taxi rank activation linked to the loud halo activation in the area, was very well received by both the client and the shoppers. It was clear from the shoppers walking in with the leaflet, that we needed to not only do advertising in the local newspapers, but we needed all the above mentioned activations to make this a success. We will certainly use all of the above again when doing any store openings”.
On the Dot Pamphlet distribution provides access to demographically targeted consumer markets offering a reliable, accurate, efficient and cost effective direct marketing communication platform. Our national infrastructure distributes to 15.3 million homes in South Africa as well as over-border.
Visit our website www.onthedot.co.za or contact us for more information
Media Park, 69 Kingsway Avenue
Auckland Park, 2092, Johannesburg
Tel: +27 11 713 9936
2 Nereida Street,
Paarden Eiland, Cape Town
Tel: +27 21 503 7000
Unit 15A, Aloefield Crescent
Springfield Park, 4051,Durban North
+27 31 512 2100
On the Dot's Biz Press Office