Build and use your digital influence
Recently, Stephane Rogovsky, CEO of R-Squared Digital, a leading influencer marketing agency, presented at a Future Females "Build & Use Your Influence" conference.
Stephane concentrated on discussing the impact of women in influencer marketing, analysing the impact of consumer purchasing decisions, and how those decisions are reached. Word of mouth has a tremendous reach, and statistics show that women are the primary decision-makers. A staggering 68% of social media influencers are women. Authenticity of messaging drives engagement and ultimately consumer buying. 71% of consumers’ purchasing decisions are influenced by social media references.
He demonstrated that moms represent a staggering $2.4-trillion market, and that 54% of women show brand love and support. With women on social media more frequently daily, they are dominating influencer marketing.
Future Females is a platform that connects, inspires and supports existing and aspiring female entrepreneurs.
Click here to view the video, and contact az.oc.latigid2r@srentrap today for more information on how you can integrate an influencer marketing campaign into your traditional brand or marketing messaging.
For more information on Future Females visit www.futurefemales.co and join the Facebook Group https://www.facebook.com/groups/thefutureisfemale/