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The 2017 AMASA Awards winners announced

This year's glamorous AMASA Awards ceremony, held at The Hilton in Sandton on Thursday evening, 12 October, was attended by some of the industry's top media and advertising members to celebrate the best in media innovation from 2016-2017. Now in its fourth year, the awards celebrate innovative ‘all-round' media campaigns in the media and advertising industry.
With a total of 127 candidates entered into this year's awards, Wayne Bishop, the AMASA Chairmen, said the standard and quality of entries were some of the best the awards and judging committee has ever seen, making all selections and identifying the overall Roger Garlick Grand Prix incredibly challenging but inspiring at the same time.

The renowned Roger Garlick Grand Prix Award went to Halo advertising for their outstanding work on their Jacaranda FM, #MoreMusicYouLove campaign. "This year's winner checked all three of the most important boxes - innovation, strategy and execution; we’re so incredibly impressed with their imaginative and forward-thinking strategy," says Wayne Bishop, head of the AMASA Awards portfolio.

Congratulations to all the finalists and winners and thank you once again to all those who supported the awards this year. We can’t wait to see how you’ll blow us away next year!

Below is the full list of winners of the 2017 AMASA Awards:


Best Branded Content:



GOLD



Highly Commended



PHD

Cell C - Break The Net

X

 

The Niche Guys

CloseUp Toothpaste Make you move

 




Best Contribution by a Media Owner:



GOLD



Highly Commended



MediaMark

Sun International Time Square Bandit

 

X


Best Event / Experiential:



GOLD



Highly Commended



Halo Advertising

Jacaranda More Music You Love

X

 


Best Integrated: Financial:



GOLD



Highly Commended



OMD

Standard Bank Kidz App

X

 


Best Integrated: Public Service:



 

 

NONE

 

 

Best Integrated: Retail:



GOLD



Highly Commended



MindShare

KFC Soundbite

X

 

TMI Media & 140 BBDO

Dunkin Donuts

 

X


Best Integrated: FMCG



GOLD



Highly Commended



Starcom

Lunch Bar New Wrapper

X

 


Best Integrated: Media



GOLD



Highly Commended



Halo advertising

Jacaranda More Music You Love

X

 


Best Integrated: Travel, Entertainment & Leisure



GOLD



Highly Commended



The MediaShop

SA Tourism

 

X


Best Online:



GOLD



Highly Commended



Native VML

Nedbank See Money Differently

X

 


Best Pro Bono / Cause Related:



GOLD



Highly Commended



Havas

She Loves Beer

X

 


Best Social Media:



 

GOLD



 

Highly Commended



Native VML

Nedbank Passion Playoffs

 

X

MindShare

KFC Soundbite

X

 


Best Sponsorship:



GOLD



Highly Commended



OnPoint PR and M&C Saatchi Abel

Nedbank The Reimagination Project

 

X

Playmakers

Coca Cola That’s Gold SuperSport

X

 


Best Tactical Use of Media:



GOLD



Highly Commended



PHD

SANBS - Stock Indicators

X

 


Best Trade Marketing Campaign:



GOLD



Highly Commended



Ads24

Food for Thought

 

X


Best Use of Mobile:



GOLD



Highly Commended



Mark1

KFC Add Hope

 

X


Best Use of Small Budget:



GOLD



Highly Commended



Hitch Digital

Investec

X

 


Best Use of Technology & Data:



GOLD



Highly Commended



Halo Advertising

Jacaranda More Music You Love

 

X

Techsys Digital

Windhoek Pure Beer Detector

X

 


Ignition (Student Awards):



GOLD



Highly Commended



University of Johannesburg

One & a Half Bags

X

 


Roger Garlick Grand Prix



 

 

Halo Advertising

Jacaranda More Music You Love

 

 

For more information about the shortlisted candidates and the awards ,please visit the AMASA website: http://www.amasa.org.za/ceremony-2017/amasa-awards-2017-shortlist-2/

 
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