Ogilvy PR Johannesburg takes top honours at global network's annual 'Earnie' Awards
Selected from 90 offices around the world, KFC's Story of Hope campaign is named as Ogilvy PR's creative effectiveness campaign of the year.
Ogilvy Public Relations Johannesburg has won the top creative and effectiveness award at the 2016 Earnie Awards, Ogilvy PR’s network-wide internal excellence programme. The Earnie Awards build on Ogilvy PR's long-standing tradition of recognising and honouring the outstanding work done on behalf of its clients across the network.
Ogilvy Public Relations Johannesburg was shortlisted for five Earnie Awards in 2016.
“Creative effectiveness in an evolving PR landscape has become even more important if we are to truly ensure measurable and impactful value for our clients from public relations as a discipline. Creative effectiveness is what clients value most, which means that the work we do must trigger original, one-of-a-kind solutions for business problems,” said Ogilvy PR National Managing Director Joanna Oosthuizen.
“As competition intensifies the need for intense curiosity, originality, and creative thinking increases. It is not enough to do the same thing better, it’s no longer enough to be efficient and solve problems. This award recognises original thinking, curiosity and the ability to find unique solution to a client's challenge - something we cannot do without trust and collaboration with our clients like KFC,” she said.
Ogilvy Public Relations Johannesburg was recognised in the following categories:
Ogilvy South Africa's press office