Instagram: How to create that picture-perfect PR strategy
Instagram has gone from a trendy iOS-only app, to a massive social network with Android and web presence with more than 300 million monthly users.
It's popular growth rate of 8-million new users per month sees more than 700 photos uploaded each second with an average of 1.2 billion likes per day. Now wouldn't it be nice to have your campaign included in that success?
As we all know and have experienced, Twitter and Facebook posts all perform better when accompanied by images. For those who haven't, now is definitely the time to get started on Instagram and one can start by assessing their content calendar through a visual lens.
According to PR Daily, those looking to up their Instagram game should consider the following:
Keep it short: Active brands on Instagram keep their posts to 138 characters. Added bonus - you can now tweet without changing the copy.
Share the love: Posts that tag another Instagram user or includes an "@" mention in the copy increase engagement by 56 percent.
Use hashtags, but don't go nuts: more hashtags average 12.6 percent more engagement. Most brands stick to a single hashtag, and 91 percent use seven or less.
Think locally: Most brands (and people) don't tag their location. Apparently location-tagged posts earn 79 percent more engagement.
Here are some 'Insta-Numbers' and facts to bear in mind:
Instagram photos with faces receive 38 percent more likes
There are 57 million photos bearing #selfie hashtag and 'No Filter' is the most popular filter on Instagram
52 per cent of marketers plan to increasing their use of Instagram in 2015 (up from 42 per cent in 2014)
96 per cent of US fashion brands use Instagram
By 2017, Instagram will bring $2.81bn in mobile ad revenues worldwide
Bieber is the most followed person on Instagram
70% of Instagram users check it at least once a day
Instagram has more active users via mobile phone than Twitter
Through the power of hashtags, influencers, and more, it's possible to turn this platform into a powerful funnel for both lead generation and customer engagement. The best part is that all you need to get started is your phone and a great picture.
Is Instagram part of your social media strategy? Share your thoughts and comments with us...
About Adam Hunter
Hook, Line & Sinker (HLS) is an award winning content agency that helps fellow brands across Africa to find the right hook and deliver the ultimate marketing and communications sinker!
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