Openfield drives premium deal for the V&A Waterfront
Openfield has successfully negotiated a partnership with Mercedes-Benz South Africa as one of the commercial partners for the V&A Waterfront Partners Programme. The 12 month agreement, centres on Mercedes-Benz attaining a set of exclusive rights that provide an enhanced consumer experience for visitors to the venue.
Strategic Marketing Executive, V&A Waterfront, Chantelle Cole, commented, "For the V&A Waterfront it is about forming successful partnerships with like-minded brands to bring exciting experiences to our visitors. Through these partnerships, we aim to enhance our offering by creating occasions and extraordinary experiences for visitors which will increase footfall and generate positive publicity for the venue. "
"Mercedes-Benz has an extensive range of highly attractive and innovative product offering, and through this partnership, we will have the opportunity to showcase our latest additions in our range to a diverse audience," says Claudia Walters, Marketing Communications Manager, Mercedes-Benz Cars.
"The Mercedes-Benz brand has a strong presence in the world of fashion, golf and other lifestyle activities, which can also be visualised at the V&A Waterfront to aspirational consumers," concludes Walters.
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