Millward Brown South Africa announces The Best Liked Ads for Q3 2013

Issued by Kantar
3 Dec 2013
Looks like Eugene is giving Steve a run for his money?
Millward Brown South Africa announces The Best Liked Ads for Q3 2013

Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials as chosen by the most important critic we believe, the consumer.

Q3 sees three banking commercials, an infrequent contender, make the list. Humour and kids, regular winners in creating ads that resonate well with the consumer feature highly as well.

RANKADCREATIVE AGENCY
1Vodacom - BabyIreland Davenport
2Nedbank - Savvy Life (Eugene 'want it')Joe Public
3Capitec Bank - Paperless BankingNinety9cents
4Nedbank - Savvy Approve It (Eugene online banking)Joe Public
5Wimpy - PuppetDraftfcb
6Huggies Gold - Girls and BoysOgilvy & Mather Johannesburg
7MTN - RicardoMetropolitanRepublic
8King Pie - Mini PieRed Rocket
9KFC - AM BreakfastOgilvy & Mather Johannesburg
10Nandos - Fire It UpBlack River



Adtrack™ is Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa over the last 29 years. The resultant database stands at almost 75,000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world. For more info on Adtrack please contact moc.nworbdrawllim@namreh.erialc.


View the Best Liked Ads here.

Kantar
Kantar
Kantar is the world's leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology we help our clients understand people and inspire growth.
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