Leading organisations through digital marketing transformation with Daniel Courtenay
In this week's episode Let's Talk Digital host Audrey Naidoo chats to Daniel Courtenay, executive head of group digital marketing at MultiChoice. He started working in digital when ad networks were still a thing, with extensive experience across programmatic and media platforms. He joined MultiChoice in 2020 and has been leading the DMT journey ever since.
We look at DMT from an organisational maturity point of view with the understanding that success cannot be achieved if the organisation is not prepared to evolve. MultiChoice started its digital maturity journey 18 months ago with the aim to consolidate, drive efficiencies, get closer to partners, get better at measurement and reporting and have positive ROI.