The goofy and the not so goofy - 2 Apr 2013

Yesterday saw the usual crop of April Fools' Day stories that amused most, perplexed some, and fooled others. However, sometimes truth is stranger than fiction, so while Google got going on its crop of bogus apps, etc, we have the case (sadly, true) of some British police officer suing a garage owner because she tripped over a kerb outside his establishment. Maybe the Brits need a Ministry of Common Sense. Anyway, here are some leads to the goofy and the not so goofy.

South Africans tend to love Google, writes Ann Druce, and she then goes on to show you how to get the most out of results-driven content marketing. Her message: Get your company listed on page one - because that is where your company will get most of the traffic, and after page two, it's hardly worth bothering.

Meanwhile, Colin Ramparsadh has a bone to pick with an ad campaign or two and quite frankly, has had it. There's a big difference, he reckons, between the bland and the spicy.

Rod Baker: Content Director

PS Take a look at the latest Ornico ad showcase.