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R-Squared SA Press Office

Founded in 2014 and based in beautiful Cape Town, R-Squared is an Influencer Marketing Creative Agency that designs, builds and executes kickass influencer marketing projects locally and internationally, and is recognised as one of the Top 5 Influencer Agencies in South Africa. Our projects are curated to be engaging, authentic and to protect both brand and advertising agency brand equity.

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News

Latest news

How agility affects influence - and results

How agility affects influence - and results

There is a South Africa-born flame-grilled chicken restaurant that is as famous for its chicken as it is for its incredibly clever and on-point marketing. The secret to their success? Owning the narrative. 1 Dec 2020 Read more

Influencing the trend towards excellence

Influencing the trend towards excellence

It is always an honour - and a surprise - when you find yourself rubbing shoulders with truly influential personalities, when the industry you love returns your passion with accolades. 16 Nov 2020 Read more

Why it's important to celebrate the power of African women in media

Why it's important to celebrate the power of African women in media

I am the CEO of an influencer marketing agency. Sure, we have offices in Cape Town and London. Yes, I am a committee member of the IAB France and the chairperson of the Digital Influencer Marketing Committee for the IAB South Africa. But why would I be invited to judge the APO Group African Women in Media Awards 2020? And why would I be rubbing shoulders with luminaries like Naomi Campbell (yes, the Naomi Campbell - supermodel, actor, business tycoon), Nicolas Pompigne-Mognard (founder of APO Group), Fatma Samoura (secretary-general of Fifa), Dr Rasha Kelej (CEO of Merck Foundation) and a ton of world-renowned heads of business, industry, organisations and governments? 12 Nov 2020 Read more

Balancing the real with the reward - authenticity versus accountability in influencer marketing

Balancing the real with the reward - authenticity versus accountability in influencer marketing

The influencer marketing industry has grown exponentially in the last few years, partly because people - not consumers, people - are desperate for a personal connection. The irony of the world becoming more accessible through the web, but also more insular due to current geopolitical tensions, is not lost on the next generation, and it is causing them to actively search for the real in the world. 5 Nov 2020 Read more

R Squared formally partners with syndicated agencies

R Squared formally partners with syndicated agencies

R Squared announces a formal partnership with industry leaders such as iProspect and Posterscope of the international Dentsu Aegis Network. The move from informal collaboration to formal syndication partnerships provides all R Squared clients with a syndicated network of expert skills and services to amplify their influencer marketing campaigns. 15 Sep 2020 Read more

Contact R-Squared SA

E-mail: ycnega.derauqs-r@ofni
Phone: +21 (0)27 276 0265
Whatsapp: +27 (0)66 562 2130

www.r-squared.agency

Physical address: Old Castle Brewery, 6 Beach Rd, Woodstock, Cape Town, 7915