OLE!CONNECT combines all the skills that brands and publishers need to succeed in the interactive world of digital media and marketing today, including the much sought after trinity of content, data and technology.
"Digital". It's one of those words in our Industry that's come to mean a great deal of things at once. A bit like "creative"; which can refer to people, a personality attribute, and just about any kind of piece of work produced by an agency. 1 Feb 2019Read more
It's 2018 and global research reports that gender bias still lurks within the work place - no shock there. However, because women are used to "doing it for themselves", there are those intrepid females among us who stand up and challenge the status quo. That was the case at Ole! Media Group when two young women joined the ranks and - encouraged by the progressive leadership of the organisation - are proving that gender stereotyping in the dev space is not as clear cut as it used to be. In telling this story, the company hopes to encourage more organisations to follow suit. 14 Nov 2018Read more
To recap from last week, in emerging markets, there is a huge pent-up and untapped demand for content, for information, for services that people want to access via their phones, particularly in emerging markets. In Africa less than 40% of mobile phone users are on smartphones; so technology that works on feature phones is still an extremely viable route to market on the continent. 3 Apr 2018Read more