We open up on a scene that can only be described as a tad suspenseful, with a music box-like soundtrack and a man's eyes reflecting fire (a lot of fire). From his viewpoint, it almost looks like a sacrificing ritual of nature. The camera shifts to a pristine dining room table with delicious side dishes on display and a stainless steel "braai bak" stacked with raw meat.
Guests are shifting around nervously in their chairs (clearly hungry and uncomfortable). The husband's wife and hostess are fiddling nervously with her hands as you can see that she has probably run out of conversation or excuses for the delay of the braai by this stage. She utters the word everyone has been wondering about "Now?" while he admires his fire in the braaier. He responds dryly: "Now-now."
“We’ve all been to that braai where we're told the fire will be ready now-now, but now-now ends up feeling like never-never. All because the braai must be just right before the meat can be cooked. Heaven forbid it's a degree too hot or cold. South Africans are a little obsessed with making a fire. So when Burger King, the flame grilling perfectionists wanted to establish the Whopper as a SA favourite we drew on this insight to make a film that shows how both Burger King and South Africans obsess over perfecting their flame grilling”, says Glenn Jeffery, executive creative director at Grey Advertising Africa.