With the launch of the ‘2023 Mzansi Review - Gen Z: Understanding Youth Culture’ Verve explores the trends that underpin the attitudes and behaviours of South Africa’s youngest working generation. With illustrative examples from multi-category market-leading brands and employers that are nailing it!
The report unpacks four key thematic:
- The free-spirited, opportunity and advancement seeking mindset of Gen-Zs;
- Their redefined definitions of ‘luxury’;
- How this constantly connected generation navigate their digital lifestyles; and
- The importance they place on self-discovery and expression.
And summarises six key learnings for local brands on how to better resonate and build more authentic brand relationships with Gen-Z, with a view to unlocking this demographic’s steadily increasing purchase power.
Don’t want to miss out – access the free report here!