Publisher’s Toolbox have announced the latest extension to their service offering. The recently launched PT Engagement team will offer specialised consultancy services to new and existing clients – with the aim being to ensure higher rates of engagement across user generated content, fan acquisition, brand activations with AR scanning and advertising operations as a service to facilitate genuine connections between digital audiences and sponsors.
The launch of PT Engagement services ushers in an exciting new chapter in PT’s 10-year journey – the result of a strategic decision to re-position itself as a full service provider of SaaS platform and consulting services – providing the means, the expertise and design input to increase community and brand engagement, user registrations, digital media IP and sponsor value.
The launch is the result of a strategic decision to re-position PT as a full service provider of SaaS platform and consulting services.
Kicking off this new offering, the PT Engagement team recently collaborated with global rugby brand, the British & Irish Lions during their 2021 tour to South Africa, to allow fans to contribute to the tour in a meaningful way.
Via a number of sponsored UGC Challenge campaigns, fans were able to share their behind-the-scenes media to create a digital 'Sea of Red' at a time when fans were not allowed to travel or attend matches due to Covid-19 restrictions.
"Through our experience of working across traditional media groups, brands, sports organisations and campuses, we’ve learned that internal capacity issues are often a root cause of organisations failing to reach their campaign goals,” said PT engagement manager Nick van Rensburg. “As a business we’ve realised that we can do better than simply handing over the keys to our SaaS platforms and expecting maximum value to be achieved by clients.
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"We’ve learned that internal capacity issues are often a root cause of organisations failing to reach their campaign goals” - Nick van Rensburg, PT engagement manager
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"We have the experience and know-how to unlock the real value of our engagement platforms across web and app and we’re looking forward to working closely with all our partners to achieve some amazing results.”
