These days if you're not online or on a young person's social feed, you do not exist. Village Rewards is an immersive digital experience that allows brands to engage with students in a way that unites digital and real-world experiences. It’s free to use for students, and all they need to do is engage with the branded content, play a combo of mini-games and quizzes to earn Village Coins, and start winning.
If you are looking for an authentic and fun way to engage with this market, Village Rewards should be an essential part of your marketing plan. Because it is digital, your brand can reach a wider audience of youth beyond those that are studying on campus. Also, it's a cool and new way for students to engage and win with their favourite brands in between lectures and in their free time.
So far, brands like Converse, Maynards, Dickies and Keen Mind have gotten involved and the numbers speak for themselves:
- Weekly reach: 250,000 accounts
- Weekly engagement: 2,500+
- Users: 15,000+
- Average duration of engagement: eight minutes
Can your brand afford to ignore a market that makes up 37% of SA's entire population and spends over R35bn rand a year?
Game on. Let's play.
Visit the Student Village website to get started.