The Sports Technology Awards, a leading global celebration of technology-led innovation across the international sports sector, recognised PT SportSuite and Bristol Sport’s digital collaboration by awarding us the win during a live stream of the awards attended by more than 500 industry leaders representing over 18 countries around the world.
Competition was stiff, with PT SportSuite and Bristol Sport battling it out with these world-class organisations:
- DFL: AWS: Official Technology Partner of the Bundesliga
- Engage Digital Partners, Sony and PDI’s Gran Turismo- Ifosys and Roland Garros
PT SportSuite partnered with Bristol Sport and its three sports brands - Bristol City, Bears and Flyers - to overhaul the digital processes and capabilities across the organisation around the collection, management, publishing, streaming, fan engagement and monetisation of digital services.
The vision of the partnership was to provide Bristol Sport with the digital tools and platforms to operate like a modern media house with a digital media infrastructure in place that would allow them to operate more efficiently, grow and sustain their digital community of fans in an integrated, end-to-end content network.
Rich Cheary, PT SportSuite CEO, says: "Thank you very much for acknowledging this unique partnership between Bristol Sport and PT SportSuite. Our two-year journey together has been characterised by a great mix of innovation, adventure, collaboration, respect and delivery efficiency.
Our two-year journey together has been characterised by a great mix of innovation, adventure, collaboration, respect and delivery efficiency - Rich Cheary“We’ve based our partnership on a common desire to challenge the current status quo on how global sports organisations structure their digital landscapes, putting focus and value on media utilisation across multiple branded platforms; encouraging fan engagement across multiple channels of distribution; and understanding intricacies of workflows and user journeys in order to provide a more compelling digital experience.”
Lisa Knights, Bristol Sport Group head of communications, says: “We are really honoured to win this award with PT SportSuite, who have been with us through such a turbulent 12 months.
“Two years ago we set out on a journey together to deliver a digital ecosystem for the whole of our sporting group. To break down our silos of content gathering and storage, combine our video assets and use the power of our sporting group to communicate with our fans in a way that we hadn’t been able to previously.
When Covid struck, and forced our fixtures to be played behind closed doors, the work that we’d undertaken accelerated and enabled us to broadcast directly to our fans - Lisa Knights“When Covid struck, and forced our fixtures to be played behind closed doors, the work that we’d undertaken accelerated and enabled us to broadcast directly to our fans - even when they couldn’t be with us in person. As we emerge from this pandemic we look forward to developing our fan offering and engagement, even further alongside PT SportSuite.”
PT SportSuite and the Bristol Sport Foundation also made the shortlist in the Technology For Good category.