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Enriching the richest square mile in Africa

Fresh from launching Sandton's latest and greatest OOH icon in April 2018, Guerrilla-IMC has pulled off two further coups in central Sandton.

The first is a new contravision site on Pybus, a stone’s throw from Guerrilla’s site at 92 Rivonia Road. This time the landlord partner is Redefine and the first client on board is AB InBev for brand Stella Artois.

Enriching the richest square mile in Africa

The second newsworthy development was a bespoke, eye catching execution for client Cadbury. The campaign’s creative concept was ‘Re-gifting Anything’ – including in this case a billboard. The Guerrillas worked tirelessly to make this mega board on Grayston look like it had been re-wrapped and re-gifted, bring the concept to life on an XXXL scale!

These are just two of many exciting developments as Guerrilla IMC chases big growth as it celebrates it’s 10th birthday.

29 Oct 2018 14:31