The World's First Baby Marathon took home quite a bit of metal at the Bookmarks. The campaign was directed by Matthys Boshoff of The Star Film Company.
The Huggies campaign for the World's First Baby Marathon achieved well-deserved honours at the highly acclaimed Bookmarks 2018. Ogilvy Johannesburg together with Matthys Boshoff of the Star Film Company created the memorable campaign that enticed viewers and entrenched feelings of reverence within the hearts of parents and non-parents alike.
- Gold in Branded Content
- Silver in Online Video Series
- Craft Gold in Copywriting
- Craft Silver in Strategy
- Gold in Internet of Things