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Sea Change - Sustainable cork posters

A cork poster that became a deck pad, encouraging mindfulness towards sustainable surfboard materials.
Sea Change - Sustainable cork posters


Our short film, Sea Change, which educates surfers to be more mindful about using sustainable surfboard materials, launched at the Wavescape Film Festival 2016.



To promote the film, we created a laser-engraved poster (made from environmentally friendly cork) which peels off and converts into a deck pad to be used on surfboards. The poster thus becomes a literal example of Sea Change.

Sea Change - Sustainable cork posters


Poster 1: Ancient Hawaiian Heritage

Our message plays on surf jargon about a style of surfing (Goofy vs Natural). It doubles up as a message about using surf products that are natural and sustainable, like our Hawaiian forefathers did.

The ‘Rethink your Ride’ message encourages surfers to change their mindset about protecting the ocean every time they take to the sea.

Sea Change - Sustainable cork posters
Sea Change - Sustainable cork posters


Poster 2: One with Nature

Our message plays on surf jargon about surfing etiquette. To ‘drop in’ is to take off on a wave which is already being ridden. Our poster suggests that if you’re not riding sustainably, you’re disrespecting Mother Nature.

Sea Change - Sustainable cork posters


Our illustration shows Mother Nature empowered to protect her ocean. The fluidity of our lettering and imagery embodies this ideal: all elements working together in balance.

The ‘Rethink your Ride’ campaign line encourages surfers to change their mindset about protecting the ocean every time they take to the sea.

Sea Change - Sustainable cork posters
Sea Change - Sustainable cork posters
Sea Change - Sustainable cork posters
Sea Change - Sustainable cork posters
Sea Change - Sustainable cork posters

Credits:
Agency: Bittersuite
Advertiser: Ocean Child
Brand: Sea Change
Executive Creative Director - Andrew Hofmeyr
Creative Director - Dani Loureiro
Illustrator - Dani Loureiro
Art Director - Conn Bertish
Art Director - Derick Botha
Copywriter - Conn Bertish
Producer - Jason de Wet
Account Manager - Lori Cape

URL: https://www.behance.net/gallery/49198311/Sea-Change-Sustainable-cork-posters

3 Mar 2017 12:08

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