This strong music heritage led to a world-first collaboration between the brand and SkullCandy. So we proposed an exclusive gift pack with a pair of SkullCandy headphones as a gift.
With a cluttered and very competitive gift pack category, we needed to create a pack that would not only stand out, but also focus on the collaboration. That is why we treated the pack to look like packaging for the headphones instead of the usual brand-focussed pack.
The resulted was a premium pack that disrupted on shelf and stood out amongst the competitor brands. Jack Daniel’s Ltd Edition 7BEATZ earphones
For the limited edition earphones we used the product's cord to spell out the words "Ltd Edition", creating an interesting typographic result to highlight the gift as the hero.