Building a greener camera to profile a Greener Surfer
Our client, Like Giants, is a production company that tells digital stories. They wanted a self-promotional video to showcase their passion for authentic content and storytelling. We took their brief and literally wrote them a brief, to prove and showcase their commitment to authentic crafted filmmaking.
We connected them with the iconic 'Greener Surfer', John McCarthy, a man dedicated to finding sustainable, naturally produced products for playing in the ocean. His signature hand crafted surfboard, the Alaia, ridden in pre-20th century Hawaii, is made out of 100% natural local wood. Going back to a simpler more crafted approach, they set out to make an authentic content film for John's brand. Thus began the story of profiling a greener surfer with a hand built greener camera - crafted from offcuts of the natural materials of the surfboards themselves. Stills from the hand-made pin hole camera book-ended the story and promotional video.
This craft innovation showcased the profiles of both, Like Giants and The Greener Surfer, creating great brand awareness and talk ability.
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