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Think forward to effective communication

Global Access takes initiative in driving internal communications discussions to influence the communications industry in South Africa's business landscape.
Think forward to effective communication

On 27 June 2019 Global Access hosted its first communication event themed ‘Think Forward’, a spin-off from the International Association of Business Communicators (IABC) Conference 2019. The purpose of this intimate event was to highlight and unpack the trends in corporate internal communication and how they can be integrated into the evolving South African business model.

Think forward to effective communication


Daniel Munslow, Director at MCC Consulting, Source: IABC website
Daniel Munslow, Director at MCC Consulting, Source: IABC website
The key element of discussion at the breakfast event, held at Crowne Plaza Hotel in Rosebank, was to share insights on internal communication from the IABC Conference 2019. The discussions at the event were led by seasoned communication experts such as Daniel Munslow, the director at MCC Consulting and former board director of the IABC, whose remarkable track record in the communication space has seen him as a thought-leader in his field. He shared his knowledge on reputation management and the need for leaders to be open and transparent in their communication to their employees.

Another esteemed guest was Mari Lee, founder and CEO of Development Communication (DevCom) Solutions, who was a speaker at the IABC Conference, shared her insight on the lost art of conversation and the need for communicators to set clear goals and objectives for their communication roll-out so that they are able to measure the return on investment of their message.

Deyasha Sukdeo, Head of Television Broadcasting at Global Access.
Deyasha Sukdeo, Head of Television Broadcasting at Global Access.
The event kicked off with a brief overview of the IABC 2019 World Conference, presented by Global Access’ Head of Television Broadcasting, Deyasha Sukdeo, who had the opportunity to attend the conference in Vancouver, Canada. The presentation unpacked the world-wide top tactics used to increase leadership visibility and communication, which include the use of video as a tool to communicate to staff and bridging the gap between internal staff and the executives.

“We need to think about how we can use technology to support internal communication," said Sukdeo, the Head of Television Broadcasting at Global Access. Video has been reported to be an effective tool to capture the attention of audiences. It is also important to put into consideration the audience’s attention span when they are consuming audio-visual content. She advised communicators to get to the point and say what they want to say, as quickly as possible.

Sukdeo also touched on how it is vital that in order to improve communication within an organisation, a different approach needs to be employed by communicators with regards to the delivery of their content to their staff. Story-telling should be used as a method to share information. Good story-telling can elevate a conversation and keep employees engaged with the message being put across. “Organisations should also tell stories about issues that matter to employees beyond the office."

Another important factor to note is that for internal staff to engage, they need to feel like they are a part of the conversation. She highlighted that leaders in the business should utilise communication tools to facilitate two-way communication between themselves and their employees. “Conversation is an exchange of ideas. Don’t listen to respond; listen to understand. Feedback is only useful if it changes company behaviour.”

Think forward to effective communication

Guest speaker Daniel Munslow elaborated on the idea of leaders building a strong reputation for themselves and their company by being honest in their communication. “Leaders need to be comfortable with having difficult conversations to build equity and to control the narrative.”

To close off the conversation, founder and CEO of Development Communication Solutions, Mari Lee emphasised the need for communicators to set goals and objectives to be able to measure the ROI on their communication. The vacuum between staff and leadership can be filled by internal communicators asking the right questions which can ultimately influence employee behaviour.

As a communication specialist, Global Access understands that communication creates alignment in an organisation. It is the key that ensures that everyone in the organisation understands how they each fit into the picture of helping the business to achieve its goals. Global Access enables large organisations with thousands of employees and various branches to execute their company-wide communication strategies by using Digital Signage, IPTV and web-streaming platforms. In addition, Global Access is also committed to creating the right content for the right audience of employees to inspire action.

For more information on what tools you can employ for your internal communication objectives, visit our website www.globalaccess.co.za.

Think forward to effective communication

About Global Access

Global Access is a communication solution service provider with solutions effectively designed for immediate communication with clients, customers, staff and stakeholders.

Established in 1995 at Broadcast House in Johannesburg CBD, Global Access specializes in providing public and private companies with digital communication solutions.

About Daniel Munslow

Daniel Munslow, Director at MCC Consulting is an independent communication consultant working with leading organisations on mapping out strategic communication, executive communication and crisis communication needs. He regularly speaks at local and international conferences about research, crisis communication, leadership communication, agility and integration. He is the immediate past chair of IABC Africa and a two-year term director on the International Executive Board of the IABC, as well as a member of the Holmes Report Advisory Board.

Munslow has a 15 years’ experience in business communication consulting, branding, and media; and has worked across multiple industries in numerous countries across the globe. He has worked in banking and financial services, energy, aviation, retail, mining, healthcare and pharma, motoring, media, medical, telecommunications, tertiary education, and for the United Nations.

About IABC World Conference

The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organisational effectiveness through strategic communication. Established in 1970, IABC serves members in more than 70 countries for networking, career development and personal growth. The 2019 IABC World Conference was held in Vancouver, Canada from 9-12 June. With the theme “Think Forward”, the conference was an eye toward the latest trends, solutions and ideas, and explored new challenges and opportunities facing communication.

29 Jul 2019 11:25

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Global Access established in 1995 is a leader in Digital Signage, Broadcast Television, Queue Management and IPtv.


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