According to Lynn Chamier, general manager of the Business Opportunities and Franchise Expo, "The expo's success in the past two decades rests solely on its ability to marry entrepreneurs and investors with the best business opportunities available to them in the market at a given time."
A proven formula and on-target efforts to keep its content and format current and relevant has resulted in a loyal core of exhibitors, who return each year to replicate the success of their previous experience exhibiting at this powerful expo. This pool of established exhibitors is refreshed annually with scores of new exhibitors with fresh ideas and business opportunities to share.
Included among these exhibitors are franchisors, established business opportunities across a range of industry sectors, companies offering business support services to entrepreneurs and established BEE businesses who come to showcase their products and services to corporate procurement officers with BEE targets to meet.
Chamier adds, "Today's expo visitors typically have one of three agendas. Some come to find a business or franchise opportunity to invest in; others to seek BEE partners to meet their corporate BEE procurement quotas; and still others to find business support services, expertise and products.
"All are goal-oriented, motivated and determined to find what they're looking for at the show. They also value the ability to approach exhibitors directly and engage in one-on-one meetings with them to explore the opportunity being presented in greater depth and to forge relationships."
Visitors can also look forward to participating in the expo's programme of workshops, cut to the chase on topics of relevance, concern and importance to entrepreneurs. Unmatched marketing opportunity
The Business Opportunities and Franchise Expo is currently accepting exhibitor bookings for the Johannesburg expo.
The expos offer exhibitors the chance to get straight to the core of their target audience; gaining unrivalled access and brand exposure to a high value audience of thousands of aspiring and established entrepreneurs and corporate procurement officers.
For further information and Johannesburg bookings, call Claire Taylor at Tel: (011) 549 8300 or email az.oc.gpet@erialc
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