Companies who have confirmed their participation include Starlight Cruises, Advantage Hearing Aids, Liberty, The Refirement Network, Old Mutual, Glacier by Sanlam, The Hearing Centre, Rand Aid, Helderberg Village, Marriott, Knysna Lifestyle Estate, Telecare Solutions, Northern Area Retirement Villages, Amdec Property Group and The Fundraising Arm of the Red Cross War Memorial Children's Hospital.
"Our confidence in this show is constantly validated as we partner with companies who recognise the value of a platform for the Baby Boomer segment," says Carol Weaving, Managing Director of TEPG.
Baby Boomers refer to those born between 1946 and 1966. They make up the most populace generation who typically grew up amid economic prosperity, suburban affluence and strong nuclear families with stay-at-home moms. Boomers tend to be optimistic, competitive and focus on personal accomplishment.
In 2008 a study called PrimeTime found that the 1,98 million Baby Boomers in the LSM 7-10 market owned 30 % of the cars on the road, have 30% of the university degrees and are worth over 300 billion.
This group is 26% black, 45% white, 10% Indian and 19% coloured, they make up 6% of the population but have 20% of the spend.
"It is time for organisations to recognise the substantial power and influence that Baby Boomers have and the Retirement Expo in October this year is going to be the place to be to ensure your brand has a presence," says Lynda Smith, Chief Executive Officer of the Refirement Network.
Smith adds, "Whilst the research done by the University of Cape Town and The Unilever Institute proves the facts, it is up to each of us to begin changing the way we approach the second phase of our lives and how we can all refire instead of retire."
For more information visit
www.tepg.co.za or contact Rene Staack on (011) 549 8300 or
az.oc.gpet@ener.
