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New Design in Hospitality confex puts experience-driven hospitality in the spotlight

Thebe Exhibitions & Projects Group announced the launch of Design in Hospitality (DiH), the first confex of its kind to be held in South Africa. The inaugural two-day event will take place on 15 and 16 September at The Forum, Turbine Hall, Newtown, Joburg.
Incorporating a high-level conference and a design-led exhibition Design in Hospitality focuses exclusively on the hotel and hospitality industry. Set to become the must-attend event for the hospitality and design world, it will give designers and other decision makers the opportunity to grow their understanding of industry trends and to connect with their peers.

"From check-in to sleeping to bathing to eating - modern hospitality concepts need to excite, seduce and sell, and do so by balancing aesthetics with the financial," says Cairey Slater, general manager for the project. "It is challenging, yet exciting times for the hospitality design industry as hotels are undergoing a transformation which will see their range of offerings go far beyond the basic services of accommodation and food."

Design has become a pivotal element to creating authentic, individual guest experiences, Slater continues. "With the hotel industry showing signs of recovering from the fallout of the economic downturn, future focused developers have their eye on the modern traveller, catering for them with a new generation of hospitality offerings, which provide more than just excellent service. The lines between business and leisure travel have also blurred as people want to combine work and play, creating new opportunities for designers to offer guests a unique escape."

Sustainability will be integrated throughout all aspects of the event, joined by ethonomics, one of the most impactful trends emerging on the hotel design scene. Technology and connectivity will also feature strongly.

Designing the ultimate away experience

The two-day DiH Conference, themed 'Designing the ultimate away experience', forms the core of the event, providing delegates with essential advice and updates from this sector. An exemplary line-up of international industry design experts and local leading lights will share their insights on trends in their field and discuss their vision in the context of the hospitality world.

Conference sessions on Day One will focus on hotel development and interior design; while Day Two will concentrate on designing facilities and services, as well as food design.

The DiH Conference is a one-stop showcase of new products for the hotel and hospitality market. This carefully selected collection of products will focus on the hotel design purchasing community such as hoteliers, hotel operations, interior designers and architects as a source of high-end design led products. DiH delegates will have the opportunity to view and discuss the ultimate in design interiors, exteriors, facilities, catering, green building and technology.

Globally the hospitality industry - from hotels to restaurants and spa's - attract some of the world's most ingenious designers. At DiH a series of theme-based designer-spaces will be on show, conceptualised by local architects and interior design companies giving their creative interpretation of the experience-driven mantra.

Slater points out that choosing The Forum at the Turbine Hall as the venue for the confex is in sync with the conference's experience-rich ethos. "This landmark building, which started its life as a power station in the 1920's, has been transformed into a magnificent space with excellent facilities in the heart the arts and culture precinct, Newtown."

About the organisers

The organisers of Design in Hospitality - Thebe Exhibitions & Projects Group (TEPG) - has led the way in the business of linking people with a common interest since 1997 and has steadily increased market share in an industry that promotes the ultimate form of communication - direct personal contact.

Having run South Africa's first class Tourism Expo, Indaba, for many years and also running Decorex, Southern Africa's number one consumer /trade interiors and design exhibitions, the Thebe team undertaking Design in Hospitality, has vast experience in the successful management of both hospitality and design exhibitions and conferencing.

For more information contact Samantha van den Berg, Events & Special Projects at or cell 082 574 2014; tel 011 782 7748.

8 Mar 2011 13:14

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