Owned and managed by the Thebe Exhibitions and Projects Group (TEPG), Decorex SA is held annually in Johannesburg, Cape Town and Durban.
TEPG Managing Director Carol Weaving says the UFI award nomination is specifically for the marketing campaign for Decorex Joburg 2009, which took place at the Gallagher Convention Centre from 6 to 10 August.
"Decorex Johannesburg is our flagship exhibition," says Weaving, "and being on the shortlist for this top international award is truly a feather in our cap. Well done to the Decorex SA Marketing Manager Nika Smit and the entire team."
The annual UFI marketing award goes to a campaign with visible, measurable results that relate back to clearly defined project objectives and exhibition target group. It also takes innovation and creativity into account.
The Decorex Johannesburg campaign will be presented to the UFI marketing committee in Verona, Italy on 7 September. The winner will be announced at a ceremony at the annual UFI congress in Singapore in November.
The TEPG was admitted as a full member of UFI in April 2009, joining some 530 member organisations in 203 cities worldwide. UFI members include exhibition organisers, venue managers, associations and partners of the exhibition industry, representing more than 4 000 fairs and exhibitions attended by some 150 million visitors each year.