The Thebe Exhibitions and Projects Group (TEPG) has bought the International Fashion Sale (IFS) expo.
The expo, which has taken place twice a year for the past 14 years, is a lifestyle shopping experience that brings visitors the world's leading brands in fashion and accessories for men, women and children. These brands include Diesel, Nike, Guess, Nine West, Morgan, Gerri, Lee Cooper, Rage, Sketcher and CK.
Carol Weaving, Managing Director of TEPG says the purchase of the IFS expo is a significant addition to the group's portfolio of consumer and trade exhibitions. “The IFS is a Johannesburg tradition. We are very pleased to be the new owners and managers of the show. As experienced and credible exhibition organisers we plan to take it to new heights.”
The IFS expo made the Coca-Cola dome its home in 2008 and the next event will take place from 25 to 28 February 2010. The previous event, held in August last year, attracted just under 20 000 visitors.
Weaving says as managers of the Coca-Cola dome, the purchase of the expo is a perfect fit for the group. “We look forward to bringing consumers an exhibition that is exciting and offers value for money.”
Other exhibitions in the Thebe fold include Decorex, Gardenex and the World Holiday and Travel Fair. The group also manages Meetings Africa, the annual business tourism exhibition, on behalf of South African Tourism.