Know your Iron (a browned-down grey) from your Crème Brulee (a greyed-down beige)? It has been said that Lee Eiseman - international colour guru visiting South Africa on a three-city tour of colour presentations in August - knows so much about the history of colour, the psychology of colour and the application of colour that she can make colour interesting to a convent of nuns who only wear black. More importantly, she constantly updates the dynamics of colour and how it responds to the pop culture, the economy and world events.
According to Eiseman about 80% of human experience filters through the eyes, making visual cues vital to getting the message across - whether it be an appropriate interior environment or a fashion statement or advertising message. “It is invariably colour that rivets the eye and elicits the strongest and most emotional responses.”
Eiseman is brought to South Africa by Plascon and Decorex SA to coincide with the launch of Plascon's highly awaited Colour Forecast for 2010 at Decorex Joburg. Eiseman will do colour talks in Johannesburg, Cape Town and Durban, taking an in-depth look at how colour can attract success to a product, environment or design. The presentation entitled ‘Colour and Emotion' offers insight into the link between colour and the consumer psyche.
Hailing from the USA, Leatrice (Lee) Eiseman has written seven books on colour. She is the Executive Director of the Pantone Color Institute, the director of the Eiseman Center for Color Information and Training and a colour/design consultant to many industries. Fortune magazine has named her as one of the 10 top decision makers for her work in colour and she is widely viewed as the foremost international authority on colour trends.
Eiseman's presentations are must-attend events for anyone whose success depends on communicating with colour or use visual stimulation to elicit response from their targeted consumer. These range from interior designers, architects and graphic artists to creatives in beauty, fashion and marketing.
Not exclusively for professionals, anyone who's intrigued by the comings and goings of colour trends or captivated by colour's connection to emotions will find new insights.
Presentation detail: Topic: Colour and Emotion - Insight into the Consumer/Client Psyche (2½ hours presentation / R1 500 ex. VAT per delegate)
Johannesburg: 7th August, 11h30-14h00, Gallagher Convention Centre, Midrand (coinciding with Decorex Joburg) Durban: 11th August, 10h00-12h30, IMAX theatre, Gateway Cape Town: 12th August, 10h00-12h30, The Pavilion, Waterfront
Student discount: 50%. Group discount 10 delegates or more: 10%.
Information and bookings: visit www.decorex.co.za or email or Tel 011 549 8300 (Monique van Zyl).
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