The training will discuss how to maximise the power of exhibitions as a marketing medium and how to measure exhibition success. As a collective body representing exhibition organisers specifically, with a mandate to tackle the unique challenges faced by this group, AAXO will place a large amount of emphasis on creating strong relationships between exhibition organisers and exhibitors themselves. This ensures ongoing partnerships and a thriving exhibition industry. The Training Day is the first of its kind as well as the first of a number of events planned to assist and guide exhibitors on how to plan and prepare for exhibitions, for example by setting concrete goals and finding sponsorship and PR opportunities; as well as how to ensure the exhibition goes off smoothly and how to follow up on leads generated and measure success once the exhibition is over. AAXO will also be providing resource material such as guidelines and tips for exhibitors. All of these resources will be made available to exhibitors affiliated with an AAXO organiser.
The first-ever AAXO Training Day is set to be a great success and a fantastic opportunity for exhibitors to increase their skills and knowledge. Download the Full Day Programme here
For more information on AAXO visit www.aaxo.co.za
or contact Cindy Wandrag on 011 549 8300 or az.oc.oxaa@ofni
. For membership inquiries, including a full list of membership benefits and information on how to join, contact az.oc.oxaa@pihsrebmem