It's this tailor-made, 'once-off' aesthetic that Crowther, who owns the award-winning Hocus Interior Design Studio, will put into play at this year's Decorex Cape Town, where she has been invited to create the prestigious themed feature. Decorex Cape Town takes place from 24th to 27th April 2015 at the Cape Town International Convention Centre.
For her keenly anticipated themed feature installation, Crowther will be working her designer magic in line with an all-black theme. "Its intense drama and potency make black an incredibly exciting colour to work with, but it is also a very challenging shade," she says. "An all-black interior presents the biggest challenge of all as you cannot rely on, for instance, patterning to add interest. Instead, you need to work with fabric textures, wall finishes, furniture patinas and lighting to create subtle layers of excitement."
"An all-black palette also throws into stark relief the 'bone structure' of the scheme," adds Crowther. "This all-out focus on good design principles is a perfect fit with the philosophy of my business: key to the Hocus strategy is to plan with focus and audacity, and to execute with vigor and discipline. The results are carefully conceived interiors that always represent a departure from the norm but are also timeless and enduring."
Guaranteed to be a true scene stealer, the interior designer's themed feature installation will no doubt set a striking tone for the rest of show, which, this year, is themed 'Decorex: The Home of Great Ideas'. Indeed, with many of the Mother City's leading designers and decorators, like Crowther, signed up to take part in Decorex Cape Town, the exhibition looks set to once again be an inspiring showcase of the very latest lifestyle trends.
Crowther, who obtained her Bachelor of Science (Home Economics) degree from the University of Stellenbosch, currently employs two qualified interior designers and two assistant staff members at her Greenpoint and Belville based consultancies. "I am fortunate to have a team that is aligned around the common purpose of creating different yet stylish and lasting interiors," she says, adding that the core belief of Hocus Interior Design Studio is that great interior design should not be limited to a privileged few. "All proud-house owners, young or old, should get the outside opinion of a professional, even if this is done in phases," she advises. "First for instance, the design, planning and budget can be implemented, and the rest can be done either room by room or element by element: paint work, then flooring, lighting, and so on. In the long run, an interior that is well planned and studiously executed will not date, which means that, in the end, it is actually more cost-effective than an unplanned interior."
A former recipient of the coveted Best Stand Award at Decorex, Hocus Interior Design Studio offers a full turnkey service for both residential and commercial projects. Says Crowther: "We accept all types of work, from offices, restaurants, boutique hotels, apartments and houses, holiday homes, wine-tasting rooms and building reception areas - it keeps the process interesting to have new challenges all the time." Decorex Cape Town details:
Decorex Cape Town: 24-27 April 2015
Time: 10am-7pm daily (6pm on Sunday)
Ticket prices: R80 for adults; R70 for trade, pensioners & scholars; R15 for kids under 12.Click here to book your tickets through Computicket.
Venue: Cape Town International Convention Centre
For more information e-mail az.oc.deeRebehT@asxeroced
Facebook: Decorex SA Twitter: @decorexSA
Decorex Cape Town forms part of the Decorex SA portfolio and is owned by the Thebe Reed Exhibitions.