Decorex SA announces 2014 Design & Trend Forecast

Decorex SA is delighted to announce the 2014 Design & Trend Forecast to run alongside the Durban, Cape Town and Joburg exhibitions.
The Design & Trend Forecast is brought to you by leading quartz surfaces manufacturer Caesarstone and presented by renowned trends forecaster and analyst Dion Chang.

The series of talks kicks off alongside Decorex Durban on 20 March 2014, followed by the Cape Town leg alongside Decorex Cape Town as an official event of the World Design Capital 2014, featuring Dion Chang, FranklinTill and a report back on the renowned International Trade Show Eurocucina. The Design & Trend Forecast will end off in Johannesburg alongside Decorex Joburg on 7 August 2014.

Sian Steyn, general manager of Decorex SA says; "We have invited Dion to present the Design & Trend Forecast and we are confident that visitors will jump at the opportunity for a trend update which ties into the Decorex SA offering. It is always a pleasure to work with a brand like Caesarstone, and we are delighted to have them on board as the headline sponsor."

Lisa Aspeling, communications manager of Caesarstone says; "Caesarstone is synonymous with innovation and cutting edge design, which makes sponsorship of the trend talks the perfect association for the brand. We have worked successfully with Decorex SA for many years to bring design professionals the latest ideas in architecture and design, so being a part of the 2014 trend talks was a natural progression."

Chang, a former magazine journalist and fashion editor, heads up one of the country's top trend consultancies, Flux Trends, working with corporates to provide insight into the ever changing relationship between brands, consumers and the communication channels that bind them.

Companies and individuals turn to Chang as a brand consultant and specialist activator because of his ability to see the world from a unique perspective and gauge trends ahead of the curve. He is frequently invited to speak at high level conferences because of his ability to question, and shift, an audience's perspective.

Chang said the Design and Trend Forecast for Decorex SA will include a look at the cultural and lifestyle trends for the year ahead.

"The content will be of interest to the man and woman in the street, as well as to interior and other professionals. Our presentation on the 2014 zeitgeist and major trends looks at all aspects of our lives, including food, popular culture as well as shifts in consumer tastes," he said. Anyone involved in the marketing of products to consumers would be particularly interested in finding out where the shifting tastes were going.

Chang added that there will be a strong African focused section to his 45-minute presentation, "Everyone is looking to Africa as the last frontier - the interest in this untapped market has simply exploded."

Don't miss this opportunity to listen to and engage with one of South Africa's leading thinkers. The price of entry to the relevant Decorex SA exhibition is included in the Design and Trend Forecast ticket prices.

Design & Trend Forecast at Decorex Durban:
Date: 20th March 2014
Venue: ICC Durban
Time: 09:00 Registration & teas/coffee
09:30 Talk starts & ends at 11:00
Cost: R300.00 (incl. Vat) per person

Design & Trend Forecast at Decorex Cape Town:
Date: 25th April 2014
Venue: CTICC
Time: 09:00 Registration & teas/coffee
09:30 Talk starts & ends at 12:00
Cost: R350.00 (incl. Vat) per person
Cost: R350.00 (incl. Vat) per person

Design & Trend Forecast at Decorex Joburg:
Date: 7th August 2014
Venue: Gallagher Convention Centre
Time: 09:00 Registration & teas/coffee
09:30 Talk starts & ends at 12:00
Cost: R350.00 (incl. Vat) per person

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26 Feb 2014 11:59


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