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Petal power puts KZN paper into new orbit

Three dynamic ladies are boosting the number of pages in KwaZulu-Natal's leisure paper, the Independent on Saturday.

Shalene Naidoo, Tina Golden and Mehroon Abba
Shalene Naidoo, Tina Golden and Mehroon Abba, all existing employees of the company have taken the challenge to become Advertising Executives, and for the past three months each, have increased the advertising content within the newspaper beating the previous month's advertising revenue.

Since inception the Independent on Saturday, KwaZulu-Natal's leisure paper has relied on The Inc for advertising sales. However, in January 2006 a decision was made to employ three sales executives to promote the newspaper in the KwaZulu-Natal market place.

All three ladies were previously employed in internal sales positions, so this has been a promotion for each of them.

"The increased advertising sales are in the retail, motor and leisure markets as well as classified advertising," says Brian Porter acting general manager of Independent. "As we have had an increase in sales, we have been able increase the editorial content of the newspaper."

"The advertising thrust will allow us to introduce a travel section. Our reader has time to enjoy the content which is currently leisure oriented with the sport and personal finance features. The travel section will add another dimension."


More about the ladies:

Shalene Naidoo: Advertising Executive, Independent on Saturday
Shalene Naidoo has been in the employ of Independent Newspapers for the past five years. In this time she worked as the Internal Sale Representative for the Retail Department of INKZN. This position was very fast paced and allowed Shalene to become multi-skilled in an environment that revolves around constant deadlines.

Shalene says, "As an Internal Sales Representative I have had the opportunity to liaise with a vast array of clients locally, nationally as well as internationally via telephone. This position was very customer-friendly and was also an advice desk for first-time advisors."

Shalene has been granted the opportunity to now work with a vibrant team as an Advertising Executive for the Independent on Saturday. This position allows her communicate with clients at their business premises on a one-on-one basis.

"Being an Advertising Executive for the Independent on Saturday constantly requires forward thinking in order to achieve the standards that have been put in place to for this product to be a success.

"This position allows me to be more creative with regard to generating new ideas in terms of features and current trends and happenings in KZN and internationally. I am a people's person and this position allows me to reach my maximum potenial in a sales environment.

"I believe that being an Advertising Executive is not just about selling advertising space but creating long standing relationships with my clients. "

Tina Golden: Advertising Executive Independent on Saturday
Tina Golden has been with Independent Newspapers KZN since 1997. Her working life has been in the advertising industry having worked for Independent Newspapers Johannesburg (The Star), Time Media Ltd (now Johnnic), as well as having owned her own Advertising Agency for five years. Her experience in this industry encompasses both selling of white space as well as buying of white space, strategising, planning and carrying out advertising campaigns.

Tina says, "Prior to this appointment with the Independent on Saturday, I was responsible for the advertising for the Commercial and Industrial sector of the Classifieds Department and put together successful pages once a week in both the Mercury and Sunday Tribune, as well as selling advertising features across all our titles.

"My current position with the IOS is an absolute challenge in terms of prospecting for new business and changing prospective clients mindset about a new advertising medium. I firmly believe that the IOS has much to offer the public as well as advertisers."

Mehroon Abba: Adverting Executive, Independent on Saturday
Mehroon Abba has been in the Advertising Industry for the past 15 years. She is very passionate about what she does and believes that everyone has to strive to uphold the values of the company and the objectives and needs of all clients.

Mehroon, says, "I have come a long way since I joined this company 11 years ago. I was instrumental in launching and growing the Motoring Supplement for which I am very proud of. I believe that I was selected for the Independent On Saturday because many people, have a huge amount of confidence in me. I pride myself in turning a project around which is what motivates me."


Editorial contact
Independent Newspapers KZN
Maggie Wittstock
031 308 2553

6 Apr 2006 09:16

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