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Homegrown journalist takes the reins at Post

Aakash Bramdeo, who started his journalism career about 17 years ago with Post, returned to Independent Newspapers KZN as editor of the newspaper on 1 November 2010. Based in Johannesburg, Aakash was the Senior Assignments Editor for television news at the SABC.
Homegrown journalist takes the reins at Post
He's raring to take up his new challenge.

"Just as I was excited all those years ago about stepping into the Post newsroom I am once again brimming with enthusiasm at returning to a familiar environment," commented Aakash Bramdeo.

"Post has always held a special place in my heart because it was my first break into journalism. While there are many who shaped my career, my foundation was established at Post."

"This is best encapsulated in the isiZulu philosophy - umuntu ngumuntu ngabantu - a person is a person through other persons."

Bramdeo says Post has an enormous contribution to make and he feels privileged to have been appointed to the position.

With an average of 439,000 readers, Post is indeed the "voice and heart of the community". Published every Wednesday specifically for the Indian community, Post has been in the market for over 50 years.

The title remains popular with Indian readers, reaching more than one in three (35%) of Indian adults in the country. Within the KZN Indian community, where the broadsheet is read by 42% of the market, the title is particularly strong.

The majority of Post's copy sales are in greater Durban, KZN but the title is available in Gauteng.

During the course of his career, Aakash also held senior editorial positions at and Summit TV. He anchored their prime time bulletins and a host of other news programs.

In addition to his journalism qualifications, Aakash has a Licentiate in Speech and Drama from Trinity College, London, a BA from Unisa and an honours degree in politics, too.

Aakash won the Clive Menell Fellowship to study at Duke University in North Caroline, USA in 2002. That same year he also won the Vodacom Journalist of the Year for News and Features.

Group CEO, Tony Howard, said of the appointment: "We are delighted that Aakash has returned to the Post and that we are able to entrust this wonderful brand and its loyal readers to someone of his experience.

"More importantly we are pleased to have been able to attract someone with his experience back into our group and excited about the broader experience he will now bring to the title as we seek ways of driving its future growth.

"We have no doubt that Bramdeo will help us realise our goal. We wish him well in his new challenging but exciting job."

Tony also thanked Brij Ramguthee for his wonderful stewardship of the Post where he has served 39 years of which 21 years has been as editor. "His passion for the product and his understanding of its unique readership base has played a major role in sustaining and developing the brand. Overall, Brij has done a sterling job on the Post.

"He will be staying on as a Consulting Editor until April 30 next year."

10 Nov 2010 11:13



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