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New look for Sunday Tribune

KwaZulu-Natal's favourite Sunday newspaper, the Sunday Tribune, will sport a fresh look from this Sunday, March 22.
New look for Sunday Tribune
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“Newspapers cannot afford to remain static and the Sunday Tribune needed to be freshened-up,” says Editor, Philani Mgwaba. “Research conducted late last year told us that while the Tribune remains a solid and respected newspaper, it could also do with a new image."

"The many features which make the Tribune what it is, and which our readers know and love would all still be there, but now presented in a bolder, more visual way," says Mgwaba.

Perhaps the most striking change will be to the masthead. “We're signalling a new era for the title with a modern, reversed-out typeface. It's a bold breakaway from the existing red and blue, but we're especially excited by the new masthead's visual versatility. Depending on the week's newsbreaks and promotions, we can run the masthead on its own, or integrate it with other design elements,” says Mgwaba.

Special focus will be on dedicated pages to issues like health and the environment as well as profiles on newsmakers that help put a face to the news.

Our new columnists include:
  • Jermaine Craig looking at the countdown to the 2010 Fifa World Cup,
  • Veteran journalist Dennis Pather writing on the lighter side of life, and
  • Political commentator Lucas Ntyintyane commenting on current affairs.
Other features include enhanced coverage of sport, with graphics and statistics that take you beyond the result of a game.

Also look out for more comprehensive weather coverage to enable readers to better plan their Sunday and the week ahead.

“The front page has been re-designed and certainly looks bolder and more impactful. I'm sure our current readers will enjoy the new look and I believe the entire package will be attractive to new readers as well,” says Mgwaba.

The new masthead style is carried through to the other sections of the newspaper - News&Views, Sport and Herald. Regulars such as the TV Guide, SM, SMTravel and Property sections, will be updated later.

Readers will also notice a bolder projection of the news and section flagging, making navigation through the different sections of the newspaper easier.

Increased interaction
As the largest-circulating newspaper in KwaZulu-Natal, the Sunday Tribune has always been an important forum for debate and discussion in the form of stimulating opinion pieces and backgrounders. Reader responses are an important part of the mix and readers are bound to enjoy participating in robust debates, so vital now in our new democracy.

“We are taking the opportunity to broaden our opinion base and incorporate some new commentators and writers on our editorial pages,” says Mgwaba. “Expect the Sunday Tribune's discussions to get even more interesting and stimulating.”

In the chair for just nine months, Mgwaba has already challenged some preconceptions and stirred up debate with his views on SA issues.

Sport
“Sport remains a huge priority for the Tribune, in particular the big three, namely rugby, cricket and soccer. Local soccer fans will be pleased to see that special attention and focus is now being devoted to our PSL coverage. Enhanced access to group editorial resources will also enable us to provide readers with match analyses that they have been asking for,” says Mgwaba

19 Mar 2009 14:31

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