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First ever BidnSave

Two Durban newspapers made history in October last year when the Sunday Tribune and sister newspaper The Mercury staged the first ever on-line event auction on the African continent.
Readers bought the concept big time and, at the end of 10 days of hectic and sometimes frantic bidding, more than R2-million worth of brand new goods had changed hands at an average of 26 per cent less than retail value.

This KZN on-line auction project proved so successful that Independent Newspapers South Africa has now rolled it out to Gauteng through The Star and Pretoria News.

The Gauteng auction has R1.4 million worth of goods on offer and went live at 9am on Monday July 23. Bidding closes at 8pm on Wednesday August 1.

The BidnSave concept was developed in Canada and then franchised to newspapers through the world, with more than 600 auctions being held so far. It is different to internet auctions such as eBay in that bidding on a BidnSave auction takes place over a hectic 10 day period rather a continuous auction that goes on and on and on...

The concept is a very simple, very clever one whereby retailers pledge goods and services to the auction. These are displayed on the BidnSave website and in 220 000 catalogue supplements to The Star and Pretoria News when the auction went live.

When goods are sold the retailers are given full retail value of their items in advertising credits, ever though they may have sold for much less. They have also enjoyed the free publicity through the web site and catalogues, as well as feet through the door as people come in to inspect the goods prior to auction. The retailers also get databases of all bidders who expressed interest in their goods for follow up and future sales.

It's a win-win-win situation all round - readers/bidders get the chance of getting brand new goods at up to 40% off retail prices; the retailers get the retail value of the goods sold on auction in advertising credits at wholesale cost to them, and the newspapers gain new advertisers and money for ad credits in advance.

For more information call the BidnSave Call Centre - 0860 BID NOW

Go on-line now and browse The Star and Pretoria News website - www.bidnsave.co.za

For more information contact John Miller at Independent Newspapers on 031-308 2108.

25 Jul 2007 18:01

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